Tunisian Prime Minister Najla Bouden at the Investment Forum
Tunisian Prime Minister Najla Bouden at the Investment Forum

The 2022 edition of the Tunisia Investment Forum took place in Gammarth on June 23-24th. Several Italian companies attended the event.

The Tunisia Investment Forum, which has reached its 20th edition, is the main event dedicated to promoting foreign investments in Tunisia. The Forum is organized by the Foreign Investment Promotion Agency (FIPA) of Tunisia, under the patronage of the Ministry of Economy and Planning.

The Italian online magazine Africa e Affari interviewed Denise Salustri, secretary-general of the Tunisian-Italian Chamber of Commerce and Industry. According to Ms. Salustri, the numerous Italian presence at the Tunisia Investment Forum is “a positive sign of the country’s willingness to recover and get back on the international market.”

Tunisia Investment Forum
Tunisia Investment Forum

Italian companies have always shown interest in the Tunisian market,” continued Ms. Salustri. But “this interest has strengthened after the pandemic, which has changed the structure of the global economy. Companies that used to relocate production in remote areas, for example in Asia, are starting to realize that this is no longer the key to success” she concluded.

In light of the logistical problems created by the pandemic in Asia and the geopolitical transformations in East Europe, Tunisia has the potential, and the opportunity, to become a logistic hub in the Mediterranean while attracting more foreign investments. This scenario would be advantageous for Italian companies looking for alternative commercial routes and production sites.

Tunisia has always attracted Italian investors thanks to its geographical proximity to Italy, a regulation that favors investments, and its low cost of labor. Today, over 900 Italian companies are present in the country.

Tunisia offers several advantages to foreign investors, such as a strong presence of skilled workers and competitive production chains (especially in the textiles, aeronautics, automotive, renewable energy, and telecommunications sectors).

For this reason, on April 11, 2022, in Milan, the Italian Agency for the Internationalization of Businesses, Promos Italia, and FIPA signed a partnership agreement aimed at strengthening economic relations between the two countries.