Tomorrow, April 29th, a unique initiative of its kind will be held: a remote wine tasting. This is the “Orange Wine Tasting Masterclass”, an event organized by the Italian Chamber of Commerce in Korea in collaboration with the Venezia Giulia Chamber of Commerce with the aim of introducing participants to the Orange Wines produced in Friuli-Venezia Giulia. The masterclass is part of the True Italian Taste project – promoted and funded by the Ministry of Foreign Affairs and International Cooperation to strengthen knowledge and conscious consumption of 100% made in Italy products.
The new path promoted by the Venezia Giulia Chamber of Commerce was born in an era of health emergency to promote the Italian food industry on the international market by offering potential foreign buyers the opportunity to test the product remotely, understanding its peculiar characteristics. This is a first approach, which can open a direct import channel, but also be the first step for further study in the company or at the fair when they are reopened.
“The initiative started a long time ago because, as part of the activities promoted for internationalization during 2020, the seminar on the Wine Market in South Korea was promoted, coordinated by the Italian Chamber of Commerce in South Korea in which also companies of Venezia Giulia. During the meeting, with the assistance of the in-house chamber company, Aries, local wines were discussed and the interest on the part of the Italian Chamber of Commerce Abroad (Ccie) in South Korea to present the ‘orange’ wines macerated on the skins, which characterize the Venezia Giulia area (Carso and Collio-Oslavia)” said the President of the Venezia Giulia Chamber of Commerce, Antonio Paoletti.
The event “Orange Wine” will take place in the presence of some Korean importers and influencers at the Astor Suite of the Lotte Hotel in Seoul, while in connection via Zoom from Italy the President Antonio Paoletti will open the session with a presentation of the Region, its characteristics and products typical of its territory; subsequently Robi Jakomin, ONAV teacher (National Association of Wine Tasters), will lead the Masterclass. The wines will be paired with authentic Italian cheeses and hams to enhance their distinctive characteristics.
In Trieste, at the headquarters of the Chamber of Commerce, the six producers participating in the initiative will illustrate the company characteristics and their positioning on the market, while a sommelier will describe the peculiarities of the six orange wines by carrying out the tasting. At the same time in Seoul, the people attending will actually be able to taste the same wines, already delivered for the occasion, in a room specially set up for guided tastings. The illustrations of the companies and wines will be translated at the same time and the thirty participants in Korea will be given a short guide translated into Korean with the characteristic and distinctive elements of each producer and of the production territories.