On March 31st Sensitaliani was inaugurated, the project to promote Italian design born from the collaboration between POLI.design – the post-graduate school in Design of the Politecnico di Milano that supports and completes the curricular paths of the School of Design – and the Italian Embassy in Kuwait, which will promote a series of activities in the emirate aimed at design students and industry professionals interested in Italian design over a ten-month course.

Italian Design

A full immersion in Italian design in which three months will be dedicated to lessons for local students, with eight evenings of open talk and a six-day study tour in Italy for design students and professionals of the sector in Kuwait who want to know and deepen the design and the culture of our country. Everything will be done through the guiding theme of the project, that is the “Italian senses” – certainly sight, but also hearing, smell, touch and taste – which will accompany the participants on a 360-degree journey into the exploration of Italian design and will allow deepen also other fields such as fashion, art, theater, sport, cuisine and nature.

Gianluca Di Ioia 9 triennale design museum ok
Italian Design Museum

In fact, the international project does not conceive design only as a commercial vehicle for companies in the sector that are protagonists of Made in Italy, but also as an engine to promote Italy and the “Country System” in its broadest sense: cultural, artistic, social, economic and educational. Italian design is a very significant part of the interaction between Italy and Kuwait and it is intended to further expand the dialogue between the two countries and the opportunities for collaboration. This is why the initiative has met with a very strong interest, as the Ambassador of Italy in Kuwait, Carlo Baldocci, also underlined during the inauguration of the project.

Carlo Baldocci, Ambassador of Italy in Kuwait

From March to December 2021, Sensitaliani, with the Scientific Direction of Professor Anna Barbara, will therefore be a spotlight on a prominent sector for Italy, which is attracting more and more interest from all over the world. The collaboration will end with an award ceremony for the students and the presentation of the final works together with material, interviews, photographs and videos made during all phases of the project.