Italy and Egypt come together thanks to design, architecture, landscaping, fashion and art in a digital platform presented on April 8 in Cairo. This is the digital magazine “Cairo Milano Design”, active since April 15th, created by fuorisalone.it and the specialized Egyptian Magazine El Beit Magazine under the patronage of the Egyptian Premier Moustafa Madbouly.
After the two similar collaborations with Beijing and Tokyo, Fuorisalone – an event that takes place annually in the Lombard metropolis in conjunction with the Salone del Mobile – has decided to start its third foreign collaboration with Egypt, thus opening a door for the exchange of knowledge and the creation of partnerships and strengthening business relations between Italy and the North African country.
The “Cairo Milano Design” is a section of the portal www.fuorisalone.it and, as reported by the Italian Cultural Institute in Egypt during the presentation of the project, aims to have real pavilions during the Milan Fashion Week, the Salone del Mobile and other “out of the fair” events scattered around Milan. Furthermore, many initiatives are planned to be developed with Italian and Egyptian brands and designers thanks to the networks of Fuorisalone in Italy and the magazine of the Egyptian publishing group al-Ahram in Egypt.
“We think that design is a very good, beautiful and useful language for bringing together different cultures and renewing the heritage (of countries)” said Luca Fois, Co-founder of the new “net magazine” and professor at the Faculty of Design of the Politecnico di Milano, speaking in a video projected during the presentation. While Davide Scalmani, Director of the IIC in Cairo, recalled that “Fuori Salone is a great cultural festival that involves the whole city of Milan” and that “design is connected to our whole life”.
This collaboration between Italy and Egypt is very significant not only because it aims to communicate the best of Egyptian creativity, but also because it represents a bridge between the two Countries, a cultural dialogue which, focusing on design, could bring young Italians and Egyptians even closer together without any kind of prejudice.