The Chinese market just became more accessible to Italian organic products: FederBio, the Federation of Italian Biological and Biodynamic Agriculture, and the China Organic Food Certification Centre (COFCC), the main Chinese organic certification authority, signed an agreement that aims at further opening the Chinese market to Italian producers. The agreement provides for the creation, within the FederBio headquarters in Parma, of a desk tasked with assisting Italian firms in obtaining the certification necessary to sell their organic products in China.
The growing interest in organic products and high-quality food shown by Chinese consumers represents a major opportunity for the Made in Italy.
The Italian organic sector is constantly growing. In 2020, Italy exported organic products worth 2,6 million euros, an increase of +8% compared to the previous year. This is the reason why FederBio and BolognaFiere, a leading international exhibitions organizer based in Bologna, recently agreed to work together with the objective of unleashing this great potential.
The idea is that of creating a framework, developed in collaboration with the Italian Trade Agency (ICE), to promote and support the internationalization of Italian agricultural producers. The framework will be based on a diversified approach that will include building partnerships with Chinese players (the deal with the COFCC is an example of this), setting up international fairs such as Marca China and Wine to Asia 2021, and promoting e-commerce.
Linked to this last element are the recent agreement signed between BolognaFiere and Chinese e-commerce giant Alibaba, as well as the launch of Ita.Bio, the first website dedicated to the export of Italian organic products.