The second edition of Africa Business Lab (ABL), an initiative organized by the Italian Trade Agency (ITA) in collaboration with the Italian export credit company SACE and the association Confindustria Assafrica & Mediterraneo kicked off on December 9 in Rome.
The project is addressed to Italian SMEs interested in the African market. The program is free and aims at providing companies with the necessary knowledge and tools to develop a more targeted and structured internationalization strategy towards the areas of interest.
The 2021 edition is divided into two phases: the first, entitled “Why Africa, why being there“, will propose 4 informative webinars focused on the 4 main geographical areas of the continent (Southern Africa, West Africa, East Africa and North Africa).
The second phase, scheduled for February 2022, will be of a more practical nature and will be divided into three sectoral paths dedicated to the Agribusiness, Energy and Infrastructure sectors.
The first phase will begin on December 9, with a webinar dedicated to Southern Africa. During the webinar, officers from the Italian Foreign Ministry will provide a detailed and up-to-date analysis of the geopolitical context of this region, while SACE will provide economic intelligence.The opportunities offered to Italian companies by this regional market will be presented by the managers of ITA’s offices in Johannesburg, Maputo and Luanda.
During the webinar an overview on renewable energy will also be presented. Renewable energy will also be the central topic of the sectoral training course dedicated to energy, scheduled for February 2022. Closing the event will be the presentation of case histories of Italian companies already operating in the Southern African market.
The next meeting will be held on December 10, with the analysis of West Africa, while December 16 and 17 will be respectively dedicated to North Africa and East Africa.
As explained by ITA, Africa Business Lab aims to raise awareness about Africa, providing companies with the strategic, socio-cultural, legal, and managerial tools to access regional markets. The course aims at fostering business agreements between Italian and African companies and institutions, thus promoting new commercial, technological and industrial partnerships.ra imprese italiane e africane.
The objective of Africa Business Lab is to promote a modern view of the African continent as a place of great opportunity and not only a place of economic risks.